Client • SAVES
Sector – Veterinary Services
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Project Summary
SAVES (Small Animal Veterinary Emergency Service) is a mobile veterinary service founded by Dr Courtney Reddrop, providing diagnostic ultrasound, emergency assistance and clinical support to veterinary practices across the ACT, Australia.
The project began with an initial logo idea but quickly developed into a broader brand exercise clarifying the role of SAVES, separating the identity from its individual services, and establishing a flexible brand that could grow with the business. Built around the idea of quiet confidence, the resulting identity positions SAVES as a capable and collaborative extension of the veterinary practices it supports.
Deliverables
Brand Strategy & Positioning
Visual Identity
Colour Palette
Typography
Print Collateral
Website Design & Build
Why is the logo cut like that?
Because SAVES provides precise intervention exactly where it's needed.
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Results
The completed identity gives SAVES a clear and professional foundation from which to launch. Rather than defining the business around a single service, the brand establishes SAVES as the recognisable identity, with individual services and messaging adapting across different touch points. From the website and print collateral to scrubs and stationery, the system creates a consistent presence that feels clinical without being cold, and confident without being corporate, reflecting SAVES' role as a trusted, collaborative addition to veterinary practices.