Client • Kiraa
Sector – AI Technology
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Project Summary
Kiraa partnered with MG•S™ to develop the core visual identity for its AI-powered business analytics platform. The project focused on creating a distinctive and modern identity centred around the logotype, wordmark, and icon design, establishing a clear and recognisable foundation for the brand as it evolved.
Deliverables
Brand Workshop
Brand Identity
Wordmark and Logotype
Icon Design
Wordmark
Icon
Logotype
Clearspace
The radius corners soften the letters and icon, making it friendlier.
The curve of the ‘a’ matching the icon provides a visual link.
Finer Details
The curve represents positive upward movement.
The Kiraa Curve
Icon Formats
Icon Left Variation
Stacked Variation
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Results
The project delivered a distinctive visual identity for Kiraa, centred around a custom logotype, wordmark, and icon that continue to define the brand today. The identity established a strong visual foundation for the platform as it evolves and scales.