Client • Kiraa
Sector – Technology
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Project Summary
The Kiraa team collaborated with MG•S™ to create a full brand identity for their AI-powered business analytics platform, with the goal of positioning the product as a trusted, emotionally intelligent advisor in a data-heavy world. They needed a visual identity that felt modern, human, and premium, balancing clarity with depth and simplicity with sophistication. I named this direction as ‘Kiraa’s Trusted Muse’, a supportive advisor at the integration of people and process, she is emotionally intelligent and approachable, providing a pleasant customer experience with forward directional intent.
Deliverables
Brand Workshop
Brand Identity
Wordmark and Logotype
Icon Design
Typography System
Colour Palette
Brand Strategy & Support
The Identity
Wordmark
Logotype
Icon
Clear Space
Wordmark and Logotype
Clear Space
Icon
Behind the Design – The Trusted Muse
Design Detail
Typography
Font Family: Inter
Website
Brand Debut
Martin Place, Sydney Film Festival
Acceptable Variations
Logotype Stacked
Logotype Icon Left
Use Examples
Dashboard
Email Signature
Social (Instagram)
Colour
Palette (Visual usage %)
Gradient (45º Angle) Specs
Swatches
HEX: #FFFFFF
RGB: 255,255,255
CMYK: 0,0,0,0
HEX: #E7E8E9
RGB: 230,231,232
CMYK: 8,6,6,0
HEX: #16F3E0
RGB: 20,243,224
CMYK: 55,0,25,0
HEX: #38BDFF
RGB: 58,190,255
CMYK: 59,9,0,0
HEX: #DB00B8
RGB: 217,0,182
CMYK: 24,90,0,0
HEX: #201B50
RGB: 33,28,81
CMYK: 100,100,36,34
HEX: #190E25
RGB: 26,14,39
CMYK: 82,85,51,70
Before / After
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Results
The result was a bold, cohesive brand identity that resonated deeply with the Kiraa team and their investors. The new identity captured the essence of Kiraa as a human-centered, intelligent platform balancing clarity, elegance, and approachability. Internal feedback was overwhelmingly positive, with the team feeling proud, aligned, and excited to present the brand to the public. The work has already supported investor engagement, product marketing, and early campaign planning, laying a strong foundation for future growth and rollout. It’s a brand the team believes in, and one that reflects the innovation behind it.