A white book titled "Brand Guidelines" placed on a light gray surface. The book is authored by Matt Green of Studio TM.

Matt Green • Studio ™
Brand Guidelines

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Brand Overview

Matt Green • Studio ™ is built on clarity, strategy, and precision. With a strong focus on minimalism and strategic thinking, we’ve stripped away the unnecessary in our own brand to keep it simple ensuring that the brands we create for our clients take centre stage. Our black-and-white palette is intentional, allowing the colours of our clients’ brands to shine when we promote them. Our brand is built to last, minimal, deliberate, and unapologetically direct.

Contents

Logo Design

Matt Green Studio logo in black text.

Wordmark

MG.•.•.S TM logo in black text on a white background.
A black square on a white background

Monogram

Symbol

Clearspace

Text reading 'Matt Green Studio' with a dot separating the words, on a plain white background.

Brand Icons

A man with short hair, wearing a black t-shirt, smiling with arms crossed, standing outside near a brick wall.
A smiling man with short hair and a beard, wearing a black t-shirt, standing with arms crossed outside a building with gray brick wall.

Brand with Image Icon

Black square with the white text 'MG·S™' centered in the middle.
Close-up of a black square with white text displaying the letters "MG S" and a small white dot beneath the "M", with the trademark symbol next to the "S".

Graphic Icon

Typography

Aktiv Grotesk Regular

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789!.,@/$%#•*&”

Aktiv Grotesk Bold

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789!.,@/$%#•*&”

Brand Lockup

Matt Green • Studio ™
Brand Identity Design
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Building brand identities because a logo without strategy is just decoration.

Black on White

Matt Green • Studio ™
Brand Identity Design
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Building brand identities because a logo without strategy is just decoration.

White on Black

Colour Palette

My brand colours? Just black, white, and shades of grey because the spotlight belongs to my clients. Think of it like a blank stage where your brand gets to shine.

Tone of Voice

Matt Green • Studio ™ brand gives a strategic, confident, and aspirational vibe with short to-the-point statements committed to creating distinctive brand identities highlighting a focus on purposeful design and differentiation in a competitive market.

“…because a logo without strategy is just decoration.”

“…cohesive brand identity that truly reflects your growth.”

“…let’s build a brand that truly stands out.”

Imagery

Like the MG•S™ brand Matt the designer exists in a primality black on white world, occasionally you will see him in white on black and the only area of colour will exist on his feet.

A middle-aged man with short hair and a goatee wearing a black t-shirt and black pants, smiling with crossed arms, standing next to a brick wall outside a building.
A man with short gray hair and a light beard wearing a black T-shirt, standing outside against a modern building with glass and black panels.

matt_smile.jpg

matt_serious.jpg

Smiling man with short gray hair wearing a black t-shirt sitting at a gray wooden table, gesturing with open hands against a plain white wall background.

matt_hands.jpg

A man in a black t-shirt and black pants sitting on a concrete curb outside a brick building, smiling at the camera. The sunlight casts a shadow behind him.
A middle-aged man with short gray and black hair, wearing a black t-shirt and blue jeans, sitting on a light gray sofa in front of a plain white wall, resting his chin on his hand, looking directly at the camera.

matt_outdoors.jpg

matt_pensive.jpg

A smiling middle-aged man with short gray hair and a goatee, wearing a black T-shirt, sitting on a light-colored sofa in a minimally decorated room with a large green leafy plant nearby.

matt_sofa.jpg

matt_working.jpg

matt_casual.jpg

A smiling man with short hair and a goatee wearing a black sweatshirt and jeans stands outdoors in front of a wooden fence and blue sky.
A man with short gray hair and a beard smiles while looking at his laptop screen in a bright room, with a coffee mug and notebooks on the table.
A man is sitting at a desk with a laptop, wearing headphones, speaking into a microphone, in a podcast studio.

matt_podcast.jpg

A man with short, styled hair and a light beard wearing a white t-shirt and blue jeans, smiling and standing with hands in pockets against a plain gray wall.
Man with short, styled hair and beard, wearing a white t-shirt and blue jeans, standing against a plain light-colored wall, smiling with hands in pockets.

matt_white_smile.jpg

matt_white_left.jpg

A man with short, styled hair, wearing a white t-shirt and blue jeans, stands with hands in pockets against a plain light gray wall.

matt_white_full.jpg

Website

Screenshot of a website homepage for Matt Green Studio featuring information about brand identity design, with a hero message, navigation menu, and an image of a man relaxing in water with text overlay.

Brand Applications

Stacks of business cards for Matt Green Studio, featuring black and white backgrounds with contact information and branding details.

Business Cards

Instagram profile page of Matt Green, a brand identity designer, with a profile picture of a man smiling and crossing his arms, and a grid of posts showcasing his work and branding projects.

Instagram

Black booklet titled "Brand Identity Proposal" by Matt Green Studio, with details about client and date on a white surface.

Proposal Document

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Brand Begins In-house

What’s a Brand Identity Design studio without its own Brand Guidelines? I practice what I preach. Just like I help businesses define their visual identity, I’ve crafted my own set of brand guidelines to ensure consistency, clarity, and impact. It’s more than just a logo or colours, it’s about standing for what you stand for. And if I expect my clients to take branding seriously, you can bet I do too.

Ready to build a brand with purpose?
Let’s make it happen →