Resume
Matt Green
Brand Designer · Creative Director
Calgary, Canada
Senior Brand Designer and Creative Director with 25 years of experience creating brand identities, digital products and visual systems for startups, agencies and social enterprises.
My work combines strategic thinking with hands-on design across brand, digital and product development. I have led creative direction for internationally recognised projects including the Nüdel Kart and Nüdel Pod, both recipients of Australian Good Design Awards.
Originally from Australia and now based in Canada, I bring a global perspective to design, working across multidisciplinary teams to translate ideas into meaningful, impactful experiences.
Website: mattgreen.studio
Email: info@mattgreen.studio
LinkedIn: /mattcgreen
Selected Experience
2024 — Current
Brand Designer at Matt Green • Studio ™
Global · Remote
Passionate design leader with a mission-driven mindset, driving impactful change through creativity and innovation. As the Head of Design at Nüdel, a social enterprise supporting Playground Ideas, a Non-Profit Organisation, I am committed to making a difference in the world. Leveraging my expertise in graphic design, web design, video production and editing, product development, and packaging, I spearhead the creative direction and design strategies for Nüdel.
2023 — 2024
Head of Design at Nüdel Pod
Global · Remote
Passionate design leader with a mission-driven mindset, driving impactful change through creativity and innovation. As the Head of Design at Nüdel, a social enterprise supporting Playground Ideas, a Non-Profit Organization, I am committed to making a difference in the world. Leveraging my expertise in graphic design, web design, video production and editing, product development, and packaging, I spearhead the creative direction and design strategies for Nüdel.
Working closely with a talented and dedicated team, we collaborate to develop and refine Nüdel Karts, Nüdel Rovers, and future products that align with our social mission. Through a seamless blend of visual storytelling, user-centric design, and cutting-edge techniques, I create engaging and impactful design assets that resonate with our target audience. From crafting compelling marketing materials and visually stunning websites to producing high-quality videos that highlight our products' unique features, I ensure our brand message is effectively communicated across all channels.
Collaborating directly with CEO Marcus Veerman, I am entrusted with the responsibility of translating his vision and ideas into tangible design solutions that drive business growth and social impact. By constantly pushing boundaries and embracing innovation, I strive to create aesthetically pleasing and functional designs that captivate our customers and contribute to the overall success of Nüdel.
What truly sets me apart is my unwavering passion for social entrepreneurship. Knowing that every sale of Nüdel products directly supports Playground Ideas, I am inspired to create designs that empower and transform communities around the world. By utilizing my skills to benefit a greater cause, I am proud to contribute to the positive change we seek to achieve.
2020 — 2023
Design Director at JEM-LDN
Melbourne, Australia
Embark on a stylish journey with JEM-LDN, the electrifying clothing brand hailing from Melbourne, Australia. As a dedicated contributor, I have been working directly with the label, igniting its essence through my versatile roles.
From the very inception in 2020, I have been the visionary behind JEM-LDN, crafting its unique brand identity, designing captivating websites, and producing dynamic marketing materials. As the primary photographer, I bring the brand to life through captivating visuals that leave a lasting impression.
By seamlessly integrating my creative skills and passion, I empower JEM-LDN to stand out in the competitive fashion landscape. Every piece I create, from the brand's aesthetics to its online presence, reflects a commitment to exceptional quality, style, and innovation. Together, we will redefine the boundaries of style, fuelling an exhilarating journey of self-expression and sartorial excellence.
2018 — 2021
Design Team Lead at Nüdel Kart
Global · Hybrid
Innovative design leader and technical expert, dedicated to the success of The Nüdel Kart by Playground Ideas. As the Head of Design and right-hand man to Marcus Veerman, I have been instrumental in shaping the vision and execution of this social enterprise.
With a strong focus on social impact, The Nüdel Kart generates profits that directly support Playground Ideas, making every design decision and effort even more meaningful. Over a span of three years, I collaborated closely with Marcus Veerman, contributing to the design and development of the prototype, which we tested in Lebanon as part of a trial phase.
As the driving force behind the brand identity, I conceptualized and designed all physical and digital materials, ensuring a consistent and compelling visual representation of The Nüdel Kart. From logos and packaging to photography and promotional videos, I carefully crafted each element to communicate the product's unique value proposition and social mission.
In 2020, I traveled to China to oversee the manufacturing process and ensure the highest quality standards for The Nüdel Kart. Additionally, I played a pivotal role in expanding the product family, leading the development of the Nüdel Rover and other exciting additions to the lineup.
Combining technical expertise with a passion for design, I have seamlessly integrated functionality and aesthetics into the product's core. From ideation to implementation, I have actively contributed to every stage of the design and production process, ensuring that The Nüdel Kart exceeds expectations and delivers a remarkable experience for its users.
By being an integral part of Playground Ideas, I am proud to have contributed to a global movement that empowers communities through play. My dedication to design excellence and social entrepreneurship has enabled me to make a significant impact on the lives of those we serve.
2011 — 2021
Design Director at Playground Ideas
Melbourne, Australia
As the Design Director I played a pivotal role in shaping the creative direction and visual identity of Playground Ideas. My journey with the organisation began in 2011 when I volunteered to design the first version of the Playground Ideas website, forging a lasting connection to the cause.
From 2011 to 2017, I served as a design consultant, providing my expertise on an as-needed basis. During this period, I collaborated closely with the team, contributing to various design projects and ensuring a cohesive and engaging brand presence.
The turning point came in 2018 with the Lebanon project, where I fully immersed myself in the team as the Head of Design. Taking on this leadership role, I directed the creative efforts and brought the organization's vision to life through exceptional design work. Over the years, I have been the driving force behind the evolution of the Playground Ideas website, continuously enhancing its functionality and visual appeal.
Whether it's the physical materials or the digital assets, I have meticulously designed every element you see associated with the Playground Ideas brand. From logos and brochures to website layouts and social media graphics, I have crafted cohesive and impactful designs that convey the organization's mission and values.
In 2019, I had the opportunity to execute a successful playground build project in Nassau, Bahamas, further solidifying my commitment to bringing joy and play to communities around the world. By leveraging my design expertise and working closely with local stakeholders, we created a transformative space that fostered inclusivity and creativity.
Throughout my tenure, I have remained deeply passionate about Playground Ideas' mission and have consistently strived to contribute to its growth and impact. While my full-time role as the Head of Design concluded at the end of 2021, I continue to champion the organisations cause and contribute on a project basis.
2018
Freelance Designer at Tailors Mark
Melbourne, Australia
As an in-house freelance graphic and web designer for Tailors Mark, a renowned brand specializing in custom-made, perfectly fitting tailored suits and shirts, I had the privilege of lending my expertise to elevate their visual identity across various platforms. From captivating graphic designs to seamless web experiences, I worked closely with the team to ensure that every aspect of Tailors Mark's brand presence resonated with their discerning clientele, capturing the essence of craftsmanship and personalized style. Join me in celebrating this collaborative journey where design meets sartorial excellence, creating a lasting impression in the world of bespoke fas
2016
Digital Designer at Metro Parking
Melbourne, Australia
As the driving force behind the complete ground-up website redesign for Metro Parking, I took charge of enhancing its visual appearance, improving the user experience (UX) and user interface (UI) through a comprehensive responsive design approach. Collaborating closely with Melbourne-based efront, I coordinated the seamless execution of the website build. Join me in celebrating this remarkable achievement where we elevated Metro Parking's online presence, delivering an engaging and user-friendly website that sets new standards in the industry.
2015
Freelance Designer at Future Friendly
Sydney, Australia
In collaboration with the Future Friendly team, I had the privilege of working on a transformative project for Spirit of Tasmania, where we concentrated on UX and UI design to revolutionize the customer journey. Through our innovative approach, we reimagined every touchpoint, ensuring seamless interactions and delivering unparalleled ease of use and payment satisfaction. Join me in celebrating this exciting endeavour that reinvented the digital experience, leaving a lasting impact on users and setting new benchmarks for customer-centric design.
2012 — 2014
Associate Design Director at DT (Now AKQA)
Sydney, Australia
As the Associate Design Director at DT Digital (now AKQA) in Sydney, Australia, I had the honour of spearheading a dynamic team, shaping the creative vision, strategy, and delivery of groundbreaking design projects. At the forefront of cutting-edge design, I led and mentored a talented group of designers, guiding them in unlocking their full potential and nurturing their growth. Together, we embarked on an exhilarating journey, pushing boundaries and redefining what's possible in the digital realm.
From concept to implementation, I orchestrated the seamless execution of multiple design projects, crafting captivating and user-centric digital experiences that leave a lasting impression. Our focus was not only on aesthetics but also on usability and functionality, ensuring that our designs truly resonate with the target audience and drive meaningful engagement.
Passionate about developing emerging talent, I dedicated myself to mentoring and fostering the growth of young designers, nurturing their skills and instilling in them a strong design ethos. By inspiring and empowering the next generation of design leaders, I played a pivotal role in shaping the future of our industry.
Thought leadership was at the core of our approach, constantly challenging the status quo and embracing innovation. We aimed to be the vanguard of design trends and emerging technologies, infusing our projects with fresh perspectives and pioneering solutions that captivate users and deliver exceptional results for our clients.
2010 — 2012
Creative Director at Viewd
Melbourne, Australia
I started my own studio based in Melbourne, called Viewd, designing for websites, mobile and software applications. During this time I volunteered for the first build of the Playground Ideas website which was the start of a long and prosperous relationship with the non-profit organisation. In 2012 I moved from Melbourne to Sydney and I was offered the opportunity to be an Associate Design Director at DT.
2007 — 2010
Senior Graphic Designer at Cornwell Design
Melbourne, Australia
Cornwell was one of Melbournes premier studios. As part of the senior team I worked on everything from brand strategy, brand identity, naming, digital, marketing and integrated communications.
2005 — 2007
Graphic Designer at Percept Brand Design
Sydney, Australia
Percept is a small Sydney studio, during my time I worked as a graphic designer on all things print, web and product packaging.
2004
Graphic Designer at Orbital Media
London, United Kingdom
I worked in London, UK for a boutique studio designing for large corporate clients on branding, print and packaging material.
2003
Site Assistant at Contiki
Paris, France
2000 — 2003
Graphic Designer at Sadgrove Design
Melbourne, Australia
I worked as a graphic designer working directly with and learning from one of Australia's most iconic designers, Brian Sadgrove.
2000
Digital Artist at Lonely Planet
Melbourne, Australia
Lonely Planet is a travel guide book publisher founded in Australia. My role was as a digital retoucher and image controller.
Certifications
2023
Master Certified Life Coach
Certified Life Coach Institute
Since 2015, I have experienced firsthand the transformative power of working with a life coach, propelling me to new heights of success. Inspired by this profound impact, I delved deeper during the Covid era, dedicating myself to part-time studies and earning the prestigious title of 'Master Certified Life Coach.'
The synergy between coaching and my design skills is nothing short of remarkable. It enables me to communicate effortlessly with clients and peers, fostering deeper connections and understanding. This unique blend empowers me to navigate complex situations, deliver exceptional results, and fuel meaningful transformations.
Fueling my passion for personal development, I established my own brand, 'The Organised Man,' where I set up and design captivating experiences that empower individuals to lead more organized and fulfilling lives. Additionally, I host 'The Interested Man' podcast, a platform where I engage and inspire listeners through insightful conversations and thought-provoking discussions.
As a life coach, I have the privilege of working with a select few individuals every other week, guiding and motivating them on their personal journeys. Witnessing their growth and witnessing the positive impact of my coaching endeavours is a constant source of inspiration and fulfilment.
Awards
2024
Australian Good Design Awards
Nüdel won a Good Design Award in 2024 for the Nüdel Pod:
Winner – Product Design
The Nüdel Pod was recognised as a ‘Good Design Award Winner’ in Product Design at the Australian Good Design Awards!
As a key team member, I contributed across multiple areas, including:
Product design
Art direction and graphic design
Manuals, instructions, and packaging design
Website design and video production
It’s an honour to be part of a project that continues to inspire and make a positive impact. A huge thank you to the entire Nüdel Kart team especially creator Marcus Veerman for the collaboration and innovation that made this possible!
2020
Australian Good Design Awards
Nüdel Kart won two Good Design Awards in 2020 for the Nüdel Kart product:
Winner – Social Impact
Gold – Product Design
Nüdel Kart from Playground Ideas has received a prestigious Good Design Award Winner Accolade in the Social Impact category in recognition for outstanding design and innovation.
The deconstructable, mobile cart also received a prestigious Good Design Award Gold Accolade in the Product Design Sport and Lifestyle category in recognition for outstanding design and innovation.
Professional Experiences
2014
Faculty Member
Tractor Design School
An industry-run institution built by passionate designers for designers, sets the stage for unleashing your creative potential like never before. As a faculty member at Tractor Design School, I had the privilege of guiding and inspiring industry professionals in mastering responsive design and honing their presentation skills. It was an incredible experience working alongside talented individuals, igniting their passion for design and equipping them with the skills to thrive in a dynamic and ever-evolving industry.
At Tractor Design School, we believe in pushing boundaries, challenging conventions, and nurturing creativity in its purest form. Through engaging and immersive educational programs, we empower our students to create impactful and innovative designs that leave a lasting impression.
As a responsive design specialist, I leveraged my expertise to equip students with the tools and knowledge to craft visually stunning and user-friendly digital experiences across various devices and platforms. Additionally, I guided them in developing exceptional presentation skills, enabling them to effectively communicate their design concepts and ideas to clients and stakeholders.
The vibrant atmosphere at Tractor Design School is truly electric. Surrounded by a community of like-minded individuals, students and faculty alike, we foster a collaborative and supportive environment that fuels creativity and encourages bold experimentation. The energy and passion within the school are contagious, igniting a fire within each participant to explore their unique design voice and make a meaningful impact.
2012
NSW Council Member
Australian Graphic Design Association
I was a proud part of AGDA, the peak national organisation championing the growth and excellence of our vibrant design community. As a former NSW Council Member, I actively contributed to shaping the industry landscape and driving positive change within AGDA. It was an exhilarating experience collaborating with like-minded professionals, advocating for the advancement of communication design across the nation.
Together with a passionate team, we spearheaded initiatives to elevate the industry, foster innovation, and provide a platform for designers to showcase their talent. From organising inspiring events and engaging workshops to promoting best practices and nurturing emerging talents, our collective efforts aimed to propel the Australian design industry to new heights. AGDA provided me with an unparalleled opportunity to connect with industry leaders, creative visionaries, and fellow design enthusiasts. Through my involvement, I gained invaluable insights, expanded my network, and played an active role in shaping the future of our profession.
The excitement and energy within AGDA are truly contagious. It's a vibrant hub where ideas collide, collaborations flourish, and boundaries are constantly pushed. Being part of this dynamic community has fuelled my passion for design and opened doors to incredible opportunities for professional growth and development.
Volunteering
2015
Playground Design and Build
Patzicía, Guatemala
Through the use of Playground Ideas (.org) online tools I organised and travelled to Guatemala in Central America to work with a local architect to build a playground for the school of Aj Syá Patzicía. Following the build I created a documentary of the journey which can be viewed on Youtube here: youtu.be/o0o3a2HoABM
Education
1999 — 2000
DipArts GA, Graphic Design
Victoria University, Melbourne, Australia
Graduated with Gold Folio Award and the skills and knowledge to produce artwork for commercial purposes using both traditional and electronic methods.
1998
Visual Arts and Design
NCAT, Melbourne, Australia
The visual arts and design curriculum featured a broad range of disciplines from graphic design, product and visual design to furniture, instrument making, photo-imaging, studio and visual arts.