Résumé

Matt Green
Brand Designer • Creative Director • Artist (©MALLEN)
Calgary, Canada

Brand Designer and Creative Director with 25 years of experience creating brand identities, digital products and visual systems for startups, agencies and social enterprises.

My work combines strategic thinking with hands-on design across brand, digital and product development. I have led creative direction for internationally recognised projects including the award-winning Nüdel Kart and Nüdel Pod.

Alongside my design practice, I maintain an independent contemporary art studio under the name ©MALLEN, producing commissioned works for commercial, office and residential environments.

Originally from Australia and now based in Canada, I bring a global perspective to design, working across multidisciplinary teams to translate ideas into meaningful, impactful experiences.

Portfolio: mattgreen.studio
Email: info@mattgreen.studio
Call: +1 587 574-4497
LinkedIn: mattcgreen

Core Expertise

Brand & Creative Direction

  • Brand Identity Systems

  • Creative Direction

  • Art Direction

  • Visual Strategy

  • Brand Guidelines

Digital & Product

  • UX/UI Design

  • Website Design

  • Product Development Collaboration

  • Digital Campaign Design

  • Responsive Design

Content & Storytelling

  • Photography Direction

  • Video Production

  • Marketing Content

  • Visual Storytelling

Leadership

  • Design Leadership

  • Creative Strategy

  • Team Mentorship

  • Founder / Executive Collaboration

Tools

  • Adobe Creative Suite

  • Shopify / Squarespace Platforms

  • Final Cut Pro X

Selected Experience

2024 – Present
Brand Designer • Matt Green Studio
Calgary

Independent brand designer working with startups, organisations and social enterprises to develop brand identities, websites and digital design systems. Collaborate directly with founders and leadership teams to translate business ideas into cohesive brand experiences and strategic visual communication.

—

2023 – 2024
Head of Design • Nüdel Pod
Remote

Led creative direction for the Nüdel Pod, a social enterprise supporting Playground Ideas. Oversaw brand identity, product design, packaging, marketing materials and digital platforms including highly successful Kickstarter campaign while working closely with founder Marcus Veerman to develop the next generation of the Nüdel product ecosystem.

→ Won 2024 Australian Good Design Award.

—

2020 – 2023
Design Director • JEM-LDN
Melbourne

Developed the brand identity and digital presence for emerging fashion label JEM-LDN. Led website design, campaign visuals and brand photography to establish a distinctive visual language and online presence.

—

2018 – 2021
Design Team Lead • Nüdel Kart
Melbourne

Played a key role in the design and development of the Nüdel Kart products, contributing to brand identity, product communication, packaging, photography and marketing assets. Collaborated on product trials and manufacturing development, including production oversight in China.

→ Won 2020 Australian Good Design Awards.

—

2011 – 2021
Design Director • Playground Ideas
Melbourne

Directed the visual identity and creative output for international non-profit Playground Ideas. Designed and managed the organisation’s website, campaigns and brand materials while contributing to global initiatives supporting play-based community development.

—

2024 — Present
Artist • ©MALLEN
Independent Practice

Contemporary artist working under the name ©MALLEN, creating abstract and conceptual works for commercial, office and residential spaces. Operate a parallel studio practice alongside design work, producing original artworks and commissioned pieces for private clients and interior environments.

Focus areas include large-format abstract works, material exploration and spatial artwork designed to complement architectural and interior contexts.

Earlier Career

2012 – 2014
Associate Design Director • DT (now AKQA)
Sydney

—

2010 – 2012
Design Director • Viewd Studio (Founder)
Melbourne

—

2007 – 2010
Senior Graphic Designer • Cornwell Design
Melbourne

—

2005 – 2007
Graphic Designer • Percept Brand Design
Sydney

—

2004
Graphic Designer • Orbital Media
London

—

2000 – 2003
Graphic Designer • Sadgrove Design
Melbourne

—

2000
Digital Artist • Lonely Planet
Melbourne

Selected Clients & Industries

Selected Clients

Playground Ideas · Nüdel · Spirit of Tasmania · Australia Post · Royal Australian Mint · Lonely Planet · Coca-Cola · Macquarie · KFC · Choice · Vodafone

Industries

Social Impact · Product · Travel · Publishing · Government · Property · Architecture

Awards

2024
Australian Good Design Awards
Winner – Product Design
Nüdel Pod

—

2020
Australian Good Design Awards
Gold – Product Design
Winner – Social Impact
Nüdel Kart

Education

1999 – 2000
DipArts Graphic Design • Victoria University
Melbourne

→ Gold Folio Award Winner

—

1998
Visual Arts and Design • NCAT
Melbourne

Certification

2023
Master Certified Life Coach
Certified Life Coach Institute

Additional Experience

2014
Faculty Member • Tractor Design School
Taught responsive design and presentation skills for industry professionals.

—

2012
Council Member • AGDA
Contributed to industry initiatives supporting communication design in Australia for AGDA (Australian Graphic Design Association).

Fin.

Matt Green
Brand Designer • Creative Director • Artist (©MALLEN)
Calgary, Canada

Portfolio: mattgreen.studio
Email: info@mattgreen.studio
Call: +1 587 574-4497
LinkedIn: mattcgreen